MORE Mossley residents watch the town’s football team in percentage terms than any of their rivals in Evo-Stik League, west division.
And Lilywhites’ chairman Gary Dean put the club’s success down to engaging with the public.
Mossley have made strenuous efforts in recent seasons to transform their Seel Park ground into a community hub.
And while many clubs in non-league football are struggling to attract paying customers, that is not the case at Mossley.
In the last two seasons, average attendances have increased from 150 to 250 last year and to 350 in the current campaign.
“It has helped that we are having a successful season, but we also did up the social club as we wanted it to be a nice place to come to,” explained Mr Dean.
Research showed that 3.2 per cent of Mossley’s population of 10,921 attend games.
That contrasts sharply to 12 of the 20 teams in the division that attract less than one per cent of their townsfolk.
And Newcastle Town are bottom of the pile as 0.10 per cent of the 128,264 population of Newcastle-under-Lyme attend games.
Mr Dean, who became chairman earlier this year as part of a boardroom revamp that saw long-time sponsor Phil Hey become president and Phil Ramsden also join the board, said: “We have made very positive progress.
“It has been great to see so many new faces at games and then keep coming back. We are in a nice place.”
Mr Dean added it is important to engage with the public.
He continued: “We use social media to do that and to get feedback from the public is massively important.
“That is why we have new branding and a new website so we can engage with people.
“We can do everything with the best will, but it is only through people coming through the gate that we know if it is working.
“We want to create a community hub with football at its heart.”
Mossley introduced an Under-21 development team this season to add to the junior teams and academy so there is a pathway from beginners to the senior side.
Mr Dean also revealed there are plans for Mossley to he women’s and disabled football teams.
The new board has a three-year plan to get Mossley promoted to Evo-Stik League, premier division. And with the team in the play-off places in west division, they have a chance of achieving that goal in their first season.
In the last 12 months, Mossley have also carried out extensive work on the ground including re-roofing and refurbishing the social club and ensuring changing rooms met league requirements.
Mr Dean added there is still a lot to do on the ground with new gates, turnstiles and signage on the next list of work as well as further work on the changing rooms.